Stay ahead with expert analysis of sports business strategies, sponsorship trends, and revenue opportunities in the global sports market.
Reading Time: 4 minutesFrom being a pastime niche, to a career opportunity, esports has come a long way to become a global phenomenon. Not so long ago, it was once considered a fad for games, but it has now turned into a billion-dollar business. From professional gaming, production, management, and marketing and coaching, there are promising careers up…
Read MoreReading Time: 5 minutesProfessional Indian sports leagues have indeed experienced marvelous growth over the last decade or two with leagues such as IPL, ISL, and PKL reaching significant commercial heights. The strategies these leagues have implemented are a key aspect of their continued survival and success. These leagues depend on multiple sources of revenue to finance their operations,…
Read MoreReading Time: 3 minutes“What is seen is sold” has become an old adage in this world driven by money. Big teams want to leverage the widespread appeal of teams and athletes who are at the peak of their power, like for example Virat Kohli, who is certainly the most marketable athlete in India at the moment. Neeraj Chopra…
Read MoreReading Time: 5 minutesThere is no lack of raw talent within Indian sports. Both cricket fields in small towns and football pitches in big metropolises, not to mention the wrestlers working hard in far-flung corners of villages, turn over every stone to hone their craft. However, despite India possessing a large talent pool and an unflinching dedication among…
Read MoreReading Time: 4 minutesIn any sport, the grassroots system is often the foundation for building a strong sports culture. In a country like India, where most sports play second fiddle to cricket, grassroots programs are essential for identifying and developing young talent. This is the stage where young athletes gain early exposure to structured training, which plays a…
Read MoreReading Time: 4 minutesFootball has been gaining significant momentum in India, stepping out of its former niche status. While cricket remains the dominant sport, the launch of the Indian Super League (ISL), along with the restructuring of the football system that places the I-League in the second tier, has made the pathway to professional football clearer for aspiring…
Read More
